Flower Power Marketing

Flower Power Marketing
Group photo with KHS students

Nanci with Ms. Chanel August and her Social Media and Marketing students at Kennett High School, Kennett Square, PA

Wilmington Flower Market has a long tradition and has been a social happening in Delaware for 95 years. Honored to be selected to create the artwork for this year, I recently partnered with Kennett High School teacher and FBLA (Future Business Leaders of America) advisor, Ms. Chanel August and her Social Media and Marketing students. The goal was to challenge the students to create a marketing campaign for a real-life rather than hypothetical client. The students were asked to promote the Flower Market, the prints, posters, and notecards of my painting, and events leading up to and surrounding the event. All this while reaching a wider audience outside of Delaware.

After a couple of introductory meetings with the class and written proposals from the two teams; Excalibur and Sapphire, the students created and developed marketing plans for WFM that included social media, printed material, a video and generated exciting ideas to engage the community.

Flyer created by KHS students for Flower Market

Flyer created by KHS students for Flower Market

I was given the difficult task in declaring a winner as both teams put forth a great effort, had their strengths and touch points that can be developed, but ultimately the winning team received their fast food of choice.

signed poster of WFM

Signed poster, thank you letter and a slice of pizza as a thank you to all the students from the Wilmington Flower Market

Tina Klumpp, 2015 Chair person, generously gave every student a letter of appreciation from the Flower Market Committee, a coupon for a free slice of pizza at Flower Market from Cafe Riviera, and a signed poster.

They also all received brownies. Chocolate is always good.

It was an honor and a privilege to work with Ms. August and her innovative and energetic students.

 

 

 

4 Comments

  1. Chanel August
    May 8, 2015

    Thank you again Nanci for the privilege of allowing the students, and myself, to participate in such a fun learning experience. See you at the WFM! 🙂

    Reply
    • Nanci Hersh
      May 10, 2015

      Thank you Chanel… what’s next?!? lets talk in the fall!!

      Reply
  2. liza myers
    May 8, 2015

    It’s been wonderful hearing about this project from the beginning to the celebratory conclusion. Hurrah!
    .

    Reply
    • Nanci Hersh
      May 10, 2015

      Thank you Liza, it was fun- and a good experience all around.

      Reply

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