This month is my 3rd Annual Open Studio House Party on Saturday, September 26, 2015 from 5 -9 pm.
As the date approaches and I review my notes from last year I thought I’d share with you 10 tips for creating a successful Open Studio (and/or) House Party.
1. Plan. Figure out the what, when, and where. Write it down. Create a time line and from there create your to do lists. I use a program called doolebrate created by a friend of mine. I can create Projects, sub- projects. Tasks with notes, priorities and due dates. You can also use Evernote, a spreadsheet or another personal favorite, pad and paper.
2. Get the Word Out. I use Evite to create online invitations, send emails to my list, create an event on FB and this year I will also be sending an oversized card as part of my campaign, thanks once again to the great design work of Caryl Felicetta of Think Plan C.
3. Curate Your Work. Is your goal/intention to show new work? Move older work? Generate sales? All of the above? How will you display, price, and label your work? The first year I had several copies of price lists in clear sleeves placed around my house on tables. Last year I did that as well as create wall labels. I recommend both. Make it easy for people to see that your work is available. Which brings me to:
4. Enlist Help. Who will help you clean, set up, greet, handle sales and clean up? You need to be the friendly, available artist to chat with people and not worry about if the ice bucket needs to be replenished or wrestle with prices or your Square reader.
5. Sales. Do you have an area designated to handle sales? This may include your computer or receipt book, packing supplies and of course your Square or other devise for taking credit card purchases with your phone or ipad.
6. Food/ Drink. Make sure you have more than enough food and drink. Turns out that people preferred beer over wine our first year which was unexpected, so last year we had plenty of both. Also, friends offered the second year to bring an appetizer or dessert and that was greatly appreciated. I order a big tray of sushi (Koi Series, get it?!) which is a big hit each year. Figure out your menu- and your budget. I try to keep it somewhat simple: cheese, crackers, grapes, mixed nuts and goldfish (yep the fish theme again.) Brownies and cookies, also a big hit.
7. Music. As soon as my husband walks in the house he puts on music so Scott is in charge of our playlist which is eclectic, ranging from world music to soul to singer/songwriters. It tends to be more in the background because I don’t want it to overpower the conversation, or the art!
8. Visitor book/ name tags. I highly recommend a visitor sign in book which is why it is good to have someone greet your guests at the door, ask them to sign your book and give them a quick tour/ lay of the land. Name tags are a good idea. I offered them for the Wilmington Flower Market Party at my home in April 2015, and people told me that they appreciated having them available.
9. and last but certainly not least People! I am sure that you are fabulous and interesting and therefore know fabulous and interesting people. Invite them all from the various parts of your life. Your artist friends, collectors, neighbors, gym buddies, work associates. It’s fun to mix it up and you’d be amazed how people know each other that you never expected.
10. Review. Write down what worked, what you want to change for next time, how many people came, and anything else you think was pertinent or important. Here is an excerpt from last year’s review.